Seasoned in digital media & entertainment industries delivering business innovation through award-winning content solutions & IPs.
Twitch / AR Lens
GSA market lead on Always On digital content for streaming platform Twitch in DE working across socials and also Augmented Reality lenses to celebrate their biggest streamers.
Spotify Premium / TikTok Challenge
End-to-end responsibility from strategy to reporting for Spotify's first TikTok challenge in Germany. To engage with digital natives and showcase the new ‘Duo’ premium plan, Spotify ran a Branded Hashtag Challenge that asked couples to take part in a shared dance challenge called #HowDuoYouListen.
Ellesse / The ellesse Story
Concept & Creative Strategy of year-long content partnership including sponsored parallax pages, development of video-driven formats, as well as editorial lookbooks.
Red Bull / Neymar Jr's Five
Development and Creative Direction of Social Video Formats to activate Red Bull Neymar Jr's Five 2019 together with Monkey Pictures in Berlin
Mercedes-AMG / Mick Schumacher: Driving School CarComedy
Concept development of digital video series and screenwriting of all full episodes of award-winning web series for Mercedes-AMG
Siemens / MindSphere Hackathon Activations
Creative development of formats and content strategy to activate a Hackathon to make Siemens' IOT Platform MindSphere relevant to Developers and Tech communities. Together with agency Glutamat in Berlin.
Nike Running / Istanbul Hood Runners
Creative Strategy of 360 campaign to help making running a cultural movement in a country where going on the streets in group is politically charged. Work for "It's Istanbul" in-house creative agency for Turkish publisher.
VICE x Beck's / Around The World In 30 Beck's Viral
Concept for digital video in order to make Beck's relevant to younger audiences by celebrating it's travel & adventure heritage together with VICE Media.
Vans / Artist Series
Creative development of sponsored content series. In this artist journey series with Vans UltraRange, we challenged four artists to push their physical and creative boundaries by exploring art in a nature setting, all while tracking their journeys from the city to the great outdoors.
Burger King / Specktakel Live-Show
Creative development, game mechanics and content strategy of Germany's first and most successful facebook live quiz show.
Instastyle.tv / Owned & Operated Content Platform
Editorial Strategy and Creative Direction for the first influencer news & shopping media platform with social and television extensions. We sold formats to Snapchat's "Snap Shows" and made a deal with one of Germany's largest broadcasters.
LA CARA / short film
LA CARA (THE FACE) is a cinematic short movie shot on 35mm based on a short-story by Cuban writer Virgilio Piñera. It is a graduation film from the London Film School and has travelled through the short film festival circuit.