End-to-end responsibility from strategy to reporting for Spotify's first TikTok challenge in Germany. To engage with digital natives and showcase the new ‘Duo’ premium plan, Spotify ran a Branded Hashtag Challenge that asked couples to take part in a shared dance challenge called #HowDuoYouListen.
Concept development of digital video series and screenwriting of all full episodes of award-winning web series for Mercedes-AMG
Concept for digital video in order to make Beck's relevant to younger audiences by celebrating it's travel & adventure heritage together with VICE Media.
Creative development of sponsored content series. In this artist journey series with Vans UltraRange, we challenged four artists to push their physical and creative boundaries by exploring art in a nature setting, all while tracking their journeys from the city to the great outdoors.
Editorial Strategy and Creative Direction for the first influencer news & shopping media platform with social and television extensions. We sold formats to Snapchat's "Snap Shows" and made a deal with one of Germany's largest broadcasters.